SkyBound Blog
Two SkyBound clients partner for PBS special
Filming just wrapped on an upcoming episode of Growing a Greener World (PBS) with Joe Gardener that will feature local companies Nature’s GREEN-RELEAF™ and Atlantic Mulch. The award winning gardening program selected these companies as the premier compost producer and distributor in the region. Growing a Greener World features the latest in gardening trends, sustainability, [...]
We’ve Moved! Announcing 115 South
We couldn’t be more thrilled to announce 115 South – a new creative collaboration with our friends at e design and RYAN Design. The new offices are located at 115 S. St. Mary’s Street, 50 feet from the birthplace of Raleigh. @ 115 South, we can now offer comprehensive marketing services in house, from consulting [...]
Monday Night Knockout
Last week, I had the pleasure of speaking at Solas during Downtown Raleigh’s monthly networking event. As I mentioned during my time at the mic, SkyBound Marketing – along with several other DRA members – is helping to sponsor a truly unique and worthwhile cause – Monday Night Knockout. For our neighbors in and around [...]
SB* hosts NC State Park Scholars
Last Monday a former classmate and SkyBound colleague, Albert Blackmon, and I hosted a networking event at DesignBox for Park Scholars and alumni interested in the business and entrepreneurship field. The evening provided a great opportunity for current Park Scholars to get to know and ask questions of alumni who have had experience as or [...]
Logo Filetypes – When to use Which
A brand’s logo, the text or icon-based symbol of all that brand is, should be fully defined and properly used to protect and reinforce the brand it represents. At SkyBound, market research, concepting and revision ultimately lead to a final logo, which we produce and deliver to the client in a variety of formats. Each [...]
INVITE: PBaRt Show this Friday
Summary: PBaRt // Friday, May 6 // 6-10pm // @ Designbox, 323 W. Martin St.
Brand Building: Identity & Promise
True brand-building is about engaging people. Far more than a logo/ color scheme, your brand is the opinion your audience holds of your organization. It’s your identity. We create strong brands by shaping that opinion through engaging, entertaining/ informing, interacting and involving the right people. We take an analytical approach that’s measurable, actionable and achieves [...]
What’s your next big idea?
“Share the Air” is clearly a prank pitch for Venture Capital funding. It’s entertaining for the first half, but unlike the fake SNL commercials that leave you wanting imaginary products, it’s hard to buy in to this particular idea.
Is PowerPoint dead?
Today’s PowerPoint presentation is little more than a digital version of your father’s Kodak Carousel slideshow. Obviously in the 50+ years since the invention of the slide someone has conceived of an improvement or two.
NC Children’s Hospital breaks $100,000 this year
Congratulations to the Krispy Kreme Challenge race committee and thanks to all who participated and sponsored the 7th Annual Krispy Kreme Challenge. This year we’re very proud to have helped raise $100,000 for the NC Children’s Hospital, up nearly 100% from last year. Also, we’d like to extend a special thanks to SkyBound alum Albert [...]
